Making massage accessible to everyone
Originating the business in Estonia’s summer capital of Pärnu in 2017, founder and CEO Kee Abel set out to bring the benefits of massage to everyone. With the help of lymphatic therapist Reio Vilipuu, the company developed a lymphatic drainage treatment program that would work with an automatic massage roller.
The goal was to provide massage treatment to everyone — including individuals that for cultural, religious, or other reasons may not have been able to get the benefits of massage. By creating a salon franchise business model that provides owners with fully automated rollmassagers and booking processes, the availability of massage becomes widespread and accessible. At the same time, Beautiful Me solves the industry’s lack of consistency in service quality and availability.
Creating a fully automated rollmassage
With the Beautiful Me mission clear and the health-benefit expertise in place, the company needed a partner to execute the plans. This required delivery of a functioning, fully automated massage roller programmed with a patented treatment program based on lymphatic massage.
Beautiful Me’s original IoT partner delivered a product that didn’t fulfill the needs of the company — or its clients. As a franchisor, the sub-par machine Beautiful Me originally received undermined its reputation as a trustworthy product and service provider. “I didn’t want to worry whether our smart machines are working,” says Abel, “I want to know that they will work.”
The only way to make her vision a reality was to find a new IoT partner who could guide the development process and deliver a product that would improve the physical well-being of clients. The Beautiful Me team wanted an experienced partner they could trust to deliver. That’s where our Krakul team stepped in.
Delivering product and providing guidance
Kicking off a collaboration in our industry usually involves quite a bit of preparation. Before we can begin to deliver on any agreements, we learn about the client’s needs and industry, develop ideas, and determine the approaches we will take.
In our collaboration with Beautiful Me we had to take a different approach — and quick. With a product that wasn’t living up to the Beautiful Me name and threatening the company’s reputation, we had to work fast to do something that’s even more difficult — improving something that’s already there and designed by someone else.
We dedicated a team of developers and electronic engineers to address Beautiful Me’s main priority — getting the produced rollmassage machines operating and stable.
Our team of developers and electronic engineers was able to get into the systems to dig through the design and the code. Once they understood how everything was programmed they brought everything up to industry standards and got things fully functional in less than two weeks. This got the salons with Beautiful Me rollmassage machines in operating order.